Multiple Choice
Which of the following is true of service marketers?
A) They can always predict the consistency of service quality.
B) They can typically offer customers a free trial of the service.
C) They must identify ways of illustrating the benefits their service will provide.
D) They typically market a service the same way a product would be marketed.
E) They have no way to quantitatively measure service quality.
Correct Answer:
Verified
Correct Answer:
Verified
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