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    Marketing Real People Study Set 3
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    Exam 10: Services and Other Intangibles: Marketing the Product That Isnt There
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    Why Is the Appearance and Functionality of a Service Company's
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Why Is the Appearance and Functionality of a Service Company's

Question 34

Question 34

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Why is the appearance and functionality of a service company's Web site important?

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A company's Web site is the first tangib...

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