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    Marketing Real People Study Set 3
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    Exam 6: Business-To-Business Markets: How and Why Organizations Buy
  5. Question
    The ________ Is the Member of the Buying Center Who
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The ________ Is the Member of the Buying Center Who

Question 149

Question 149

Multiple Choice

The ________ is the member of the buying center who makes the final decision.


A) buyer
B) gatekeeper
C) decider
D) user
E) influencer

Correct Answer:

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