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Marketing Research Study Set 3
Exam 12: Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses
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Question 21
True/False
Values that are computed from information provided by a sample are referred to as the sample's parameter.
Question 22
True/False
Data gathering is defined as the process of describing a dataset by computing a small number of statistics that characterize various aspects of the data.
Question 23
True/False
The logic of hypothesis testing is that if we assume that the hypothesized value is the population parameter,then,at the 95 percent level of confidence,if we took 100 separate samples,the z value for 95 of those samples would fall between ±1.96.
Question 24
True/False
Inference is a form of logic in which you make a general statement about an entire class based on what you have observed about a small set of members of that class.
Question 25
Multiple Choice
The ________ is the arithmetic average of a set of numbers.
Question 26
Multiple Choice
Suppose we wish to test the hypothesis that an internship program allows its interns to earn $2,750 per semester and let us assume that this hypothesis is,in fact,true.Which of the following best illustrates the logic of hypothesis testing at the 95% confidence level?
Question 27
Multiple Choice
A 99 percent confidence interval allows us to say that if we took many samples from the population:
Question 28
Multiple Choice
________ is the process of using sample information to compute an interval that describes the range of a parameter such as a population mean or the population percentage.