Which of the Following Best Describes CRM

Multiple Choice

Which of the following best describes CRM?

A) Certificate for Records Management;awarded by the MRA after passing certain record-keeping requirements
B) Customer Relationship Management;the use of internal databases to strengthen customer relationships
C) Certified Records Manager;awarded by the MRA for successfully passing a series of courses related to database management
D) Customer Requirement Mandate;referring to customer requests that must be honored at all costs
E) None of the above;there is no such thing as CRM.