Multiple Choice
A boat manufacturer wishes to use secondary data to locate cities that may offer good market potential for its yachts.It needs cities with average incomes exceeding $75,000.However,the secondary information source found the income category of $50,000 and over.This represents:
A) differing class definitions of the data.
B) a mismatch of the units of measurement.
C) outdated data.
D) data having high credibility.
E) incompatible reporting units.
Correct Answer:

Verified
Correct Answer:
Verified
Q12: Nielsen's service that is designed to gather
Q13: Secondary data refers to information that is
Q14: Packaged services firms are marketing a process
Q15: Which item below is NOT a key
Q16: Which of the following is a disadvantage
Q18: Which of the following best describes CRM?<br>A)Certificate
Q19: The SKOPOS service RepliKator measures consumer reaction
Q20: Which of the following represents an application
Q21: Internal secondary data refers to any information
Q22: _ is an umbrella term which refers