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    Marketing Research Study Set 3
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    Exam 5: Secondary Data Packaged Information
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    ________ Is an Umbrella Term Which Refers to the Online
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________ Is an Umbrella Term Which Refers to the Online

Question 22

Question 22

Multiple Choice

________ is an umbrella term which refers to the online posting of consumer opinions,comments,and personal experiences.


A) Online information databases
B) Consumer-generated media (CGM)
C) ChatBack
D) Blogging
E) Buzz

Correct Answer:

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