Multiple Choice
One disadvantage of using the yellow pages as an advertising medium is
A) there is no similar competition.
B) they are difficult to keep up to date.
C) the ads are perishable.
D) few households with telephones have them.
E) they have high delivery costs.
Correct Answer:
Verified
Correct Answer:
Verified
Q72: Trice Jewelers is a high-end independent jeweler
Q107: As traditional media have become more expensive
Q136: Studies indicate that comparative ads attract more
Q218: One advantage of using the yellow pages
Q219: While reading the newspaper, Belinda noticed an
Q289: A(n)_ reimburses a retailer for extra in-store
Q344: The primary purpose of a pioneering product
Q345: One way TV advertising can reduce wasted
Q347: What is the term for households in
Q384: An FTD ad shows a woman holding