George Santayana,Spanish Philosopher Once Said,"Those Who Cannot Remember the Past

Multiple Choice

George Santayana,Spanish philosopher once said,"Those who cannot remember the past are condemned to repeat it." Applied to the organizational problems in new-product failure,this is really an example of

A) not listening to the "voice of the consumer."
B) encountering "groupthink" in meetings.
C) skipping stages in the new-product process.
D) not learning critical takeaway lessons from earlier failures.
E) avoiding the "NIH problem."