Screening and Evaluation Refers to the Stage of the New-Product

Multiple Choice

Screening and evaluation refers to the stage of the new-product process

A) at which prospective customers are exposed to new product prototypes for the first time.
B) at which new product concepts that have been found viable are converted into actual prototypes.
C) that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort.
D) that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.
E) where consumers evaluate a new product's performance in an actual-use situation.