Which Marketing Program Strategy Does a Firm Use to Sell

Multiple Choice

Which marketing program strategy does a firm use to sell a single product or service to multiple market segments?

A) developing and producing another version of the product
B) manufacturing different products that appeal to different markets
C) developing separate promotional campaigns for each market
D) acquiring another firm that has additional products that would appeal to multiple markets
E) issuing stock to fund additional research and development for new products