Nielsen PRIZM (Part of Nielsen Claritas)segmentation Classifies Every Household into One

Multiple Choice

Nielsen PRIZM (part of Nielsen Claritas) segmentation classifies every household into one of 66 demographically and __________ distinct neighborhood segments to identify lifestyles and purchase behavior within a defined geographic market area,such as zip code.

A) financially
B) behaviorally
C) ethnically
D) socially
E) ethnographically