Multiple Choice
It is common to hold potluck meals during holidays or special events.Participants bring casseroles,vegetables,breads,and desserts to share.It is easy to forget to take the bowl that you brought to the dinner home with you.Reynolds responded to this problem by creating PotLux cookware,attractive and inexpensive disposable dishes for transporting food.Reynolds has recognized how to use _________ variables to segment its market.
A) psychographic
B) behavioral
C) demographic
D) social
E) geographic
Correct Answer:

Verified
Correct Answer:
Verified
Q24: What are two approaches to product positioning?
Q94: Nielsen PRIZM (part of Nielsen Claritas)segmentation classifies
Q96: Assume you are manager of The Outback
Q98: Which of the following in<u><b> NOT </b></u><br>a
Q142: Marketers use perceptual maps as a means
Q175: Samsung sells a variety of TVs, from
Q175: It is not recommended that a firm
Q178: One marketing action that can be taken
Q184: The greatest benefit to consumers when a
Q185: The primary focus of Zappos' market segmentation