Multiple Choice
GlaxoSmithKline plc.of Great Britain makes Breathe-Right nasal strips sells the same product in many countries because customers all over the world will use them in the same way.This is an example of which type of global marketing product/promotion strategy?
A) product customization
B) product extension
C) product adaptation
D) product invention
E) product integration
Correct Answer:
Verified
Correct Answer:
Verified
Q12: Which of the following examples best demonstrates
Q44: Whirlpool recently asked the United States to
Q45: Recently,the Japanese government,under pressure from its domestic
Q47: Changing a product in some way to
Q51: What type of exporting has the least
Q93: Tiffany & Company knows that Japanese are
Q132: The strategy transnational firms employ that standardizes
Q169: What are the product and promotion strategies
Q209: When Nestlé actually owns a subsidiary or
Q242: For the marketer, a thorough _ involves