Multiple Choice
Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product/promotion strategy?
A) product extension
B) product customization
C) product adaptation
D) product invention
E) product integration
Correct Answer:

Verified
Correct Answer:
Verified
Q12: Which of the following examples best demonstrates
Q44: Whirlpool recently asked the United States to
Q45: Recently,the Japanese government,under pressure from its domestic
Q46: GlaxoSmithKline plc.of Great Britain makes Breathe-Right nasal
Q51: What type of exporting has the least
Q93: Tiffany & Company knows that Japanese are
Q132: The strategy transnational firms employ that standardizes
Q209: When Nestlé actually owns a subsidiary or
Q242: For the marketer, a thorough _ involves
Q295: Exporting refers to a global market-entry strategy<br>A)in