Multiple Choice
Ducti is a small company that manufacturers duct-tape wallets.Ducti founder,David Pippenger,discovered there is a large demand for the wallets and watches that Ducti sells.In fact,its product line has expanded to include bags as well.Advertising by Ducti that shows the tattered and worn wallets some consumers carry would be best used to encourage them to
A) experience problem recognition.
B) consult a public source of information.
C) consult a personal source of information.
D) make a purchase decision.
E) experience cognitive dissonance.
Correct Answer:
Verified
Correct Answer:
Verified
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