Which of the Following Is a Reason That Marketing to Hispanics

Multiple Choice

Which of the following is a reason that marketing to Hispanics has proven to be a challenge?

A) The Hispanic subculture is diverse.
B) Hispanics don't consider advertising a credible source of product information.
C) Hispanics communities are spread out through the entire country and therefore difficult to target.
D) Hispanics prefer imports to American-made products; they tend to be ethnocentric in their product preferences.
E) Assimilation is valued and the Hispanic community finds cultural target marketing offensive.