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  3. Study Set
    Marketing Study Set 11
  4. Exam
    Exam 5: Understanding Consumer Behavior
  5. Question
    Relatives and Friends Whom the Consumer Trusts Are Known as __________
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Relatives and Friends Whom the Consumer Trusts Are Known as __________

Question 309

Question 309

Multiple Choice

Relatives and friends whom the consumer trusts are known as __________ of external information.


A) relational sources
B) marketer-dominated sources
C) personal sources
D) stakeholder sources
E) public sources

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