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    Exam 5: Understanding Consumer Behavior
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    Consumers' Ability to Perceive Taste Differences in Chocolate Bars Is
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Consumers' Ability to Perceive Taste Differences in Chocolate Bars Is

Question 152

Question 152

Multiple Choice

Consumers' ability to perceive taste differences in chocolate bars is an example of


A) cognitive dissonance.
B) stimulus discrimination.
C) selective retention.
D) selective comprehension.
E) stimulus generalization.

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