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    Marketing Study Set 4
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    Exam 1: Marketing: Creating and Capturing Customer Value
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    The Electronic Edge, a Retail Chain That Sells All Types
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The Electronic Edge, a Retail Chain That Sells All Types

Question 119

Question 119

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The Electronic Edge, a retail chain that sells all types of electronics, wants to increase its share of customer. What steps should the company take to achieve this goal?

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Share of customer is the portion of the ...

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