Essay
Mountain Dew's "DEWmocracy" campaigns invited avid Mountain Dew customers to help name a new flavour, design new packaging, and select media communications for the brand.Which of the following statements about a participation program like Mountain Dew's DEWmocracy program is likely not true?
Participation helps drive conversations about the brand.
Participation provides excellent targeting for the brand.
Participation helps to create attention for the brand.
Participation is a starting point for pricing decisions.
Participation can be fun for consumers.
Correct Answer:
Verified
Correct Answer:
Verified
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