Short Answer
When Positive Image, Inc., caters to clothing, cosmetics, and toiletries markets, it is most likely primarily using which type of segmentation?
age and life cycle
gender
behaviour
psychographic
geographic
Correct Answer:

Verified
Correct Answer:
Verified
Q37: What assumption about consumers is made by
Q129: Which of the following statements illustrates why
Q131: As in consumer segmentation, many marketers believe
Q132: Target marketing sometimes generates controversy and concern.Issues
Q133: What competitive positioning strategy can attack a
Q135: The 55-year-old baby boomers share common needs
Q136: Procter & Gamble sells six brands of
Q137: Markets can be segmented into groups of
Q138: Which type of statement first states the
Q139: Through market segmentation, companies divide large, heterogeneous