Essay
Which of the following statements illustrates why stereotypes should be avoided when using age and life cycle segmentation?
Old women love to shop; young women love it more!
Most 10-year-old boys are mischievous.
Some 70 year olds require wheelchairs; others play tennis.
The majority of 20 year olds have to work; the same holds true for 30 and 40 year olds.
both C and D
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