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As in Consumer Segmentation, Many Marketers Believe That ________ and ________

Question 131

Short Answer

As in consumer segmentation, many marketers believe that ________ and ________ segmentation provide the best basis for segmenting business markets.
geographic; demographic
user status; user loyalty
benefits; buying behaviour
age and life-cycle; psychographic
income; usage rate

Correct Answer:

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benefits; ...

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