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    Exam 7: Segmentation, Targeting, and Positioning
  5. Question
    The Answer to the Customer's Question, "Why Should I Buy
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The Answer to the Customer's Question, "Why Should I Buy

Question 21

Question 21

Short Answer

The answer to the customer's question, "Why should I buy your brand?" is found in the ________.
quality image
customer services
value proposition
differentiation
pricing and promotion structure

Correct Answer:

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