Bob and Phyllis Cords Own Two Retail Stores, One in Nanaimo

Short Answer

Bob and Phyllis Cords own two retail stores, one in Nanaimo and one in Victoria.Though the cities are only 60 kilometers apart, the consumers at both stores are very different demographically.Bob and Phyllis alter the product offerings between both locations in an effort to cater to both demographic groups.This is an example of ________.
local marketing
psychographic segmentation
micromarketing
demographic segmentation
both A and C