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    Principles of Marketing Study Set 7
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    Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    BMW Allows Customers to Design Their Own Vehicle from a Set
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BMW Allows Customers to Design Their Own Vehicle from a Set

Question 107

Question 107

Essay

BMW allows customers to design their own vehicle from a set of options at BMW's Web site.What is this called?

Correct Answer:

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This is ma...

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