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    Marketing Study Set 4
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    Exam 7: Segmentation, Targeting, and Positioning
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    "Because the Internet Has No Borders, It Is Useless for Firms
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"Because the Internet Has No Borders, It Is Useless for Firms

Question 98

Question 98

Essay

"Because the Internet has no borders, it is useless for firms offering goods and services over the Internet to use geographical segmentation." Discuss this statement.

Correct Answer:

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This is not a well-thought out statement...

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