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    Principles of Marketing Study Set 3
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    Exam 8: Products, Services, and Brands: Building Customer Value
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    Shopping Products Are Less Frequently Purchased Consumer Products and Services
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Shopping Products Are Less Frequently Purchased Consumer Products and Services

Question 48

Question 48

True/False

Shopping products are less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price, and style.

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