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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
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    According to the BCG Matrix, Products or Businesses with a High
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According to the BCG Matrix, Products or Businesses with a High

Question 36

Question 36

Multiple Choice

According to the BCG matrix, products or businesses with a high market share in a high-growth market are classified as ________.


A) stars
B) cash cows
C) question marks
D) dogs
E) heroes

Correct Answer:

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