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When a Company Chooses to Divest a Particular Strategic Business

Question 41

Multiple Choice

When a company chooses to divest a particular strategic business unit, it ________.


A) increases the advertising budget for that strategic business unit
B) invests more in the strategic business unit to build its market share
C) sells off or phases out the strategic business unit
D) invests just enough in the strategic business unit to keep its market share at the current level
E) gradually increases investment in the strategic business unit over time to maximize profits

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