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P&G's Decision to Eliminate Dozens of Major Brands from Its

Question 40

Multiple Choice

P&G's decision to eliminate dozens of major brands from its portfolio including Crisco, Folgers, and Jif to focus on household care, beauty, and grooming products is an example of ________.


A) pruning
B) harvesting
C) market segmentation
D) diversification
E) market saturation

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