Multiple Choice
Which of the following products would the electronics company CypressSound classify as a cash cow in its BCG matrix?
A) Cyan - a cell phone that is designed for music lovers and has a very low market share in a market that is growing steadily
B) Boosh - a home entertainment system that has a strong market share in a market that is likely to expand in the future
C) Xpress - an MP3 player that has a high market share in a market that is not expected to grow significantly
D) AutoPlay - a car audio system that has a high market share in a market that has been growing constantly
E) Unipress - a CD player that has a very low market share in a market that is shrinking rapidly
Correct Answer:

Verified
Correct Answer:
Verified
Q2: Holiday Inn divided the total customer market
Q3: Which component of the marketing mix refers
Q4: Define marketing planning. Briefly outline what a
Q5: A firm's decision to identify and develop
Q6: _ refers to the process of evaluating
Q8: What is a business portfolio? How does
Q9: In the BCG matrix, _ refer to
Q10: Many companies have dropped formal strategic planning
Q11: Marketers must practice constant marketing control to
Q12: A company can offer greater customer value