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  3. Study Set
    Marketing Study Set 1
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
  5. Question
    Which Component of the Marketing Mix Refers to the Goods-And-Services
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Which Component of the Marketing Mix Refers to the Goods-And-Services

Question 3

Question 3

Multiple Choice

Which component of the marketing mix refers to the goods-and-services combination a company offers to its target market?


A) promotion
B) product
C) price
D) place
E) position

Correct Answer:

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