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    Business
  3. Study Set
    Marketing Study Set 1
  4. Exam
    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
  5. Question
    ________ Refers to the Process of Evaluating Each Market Segment's
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________ Refers to the Process of Evaluating Each Market Segment's

Question 6

Question 6

Multiple Choice

________ refers to the process of evaluating each market segment's attractiveness and selecting one or more segments to enter.


A) Market divesting
B) Market diversification
C) Market targeting
D) Market mixing
E) Market positioning

Correct Answer:

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