Bill Thought He Had Received the Best Deal on His

Multiple Choice

Bill thought he had received the best deal on his riding mower. Shortly after the purchase, Bill started to notice certain disadvantages of his new riding mower as he learned more about other riding mowers available in the same price range. Bill is in which of the following stages of the buyer decision process?

A) purchase decision
B) need recognition
C) postpurchase behavior
D) information search
E) alternate evaluation