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    Exam 5: Understanding Consumer and Business Buyer Behavior
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    In Which of the Following Stages of the Adoption Process
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In Which of the Following Stages of the Adoption Process

Question 15

Question 15

Multiple Choice

In which of the following stages of the adoption process does a consumer consider whether trying a new product makes sense?


A) interest
B) adoption
C) evaluation
D) awareness
E) trial

Correct Answer:

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