When Goodyear Sells Replacement Tires to Final Consumers, Its Potential

Multiple Choice

When Goodyear sells replacement tires to final consumers, its potential market includes millions of car owners around the world. But its fate in business markets depends on getting orders from only a handful of large automakers. This represents the difference in ________ between business and consumer markets.

A) types of decisions
B) derived demand
C) market structure
D) the decision process
E) nature of the buying unit