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    Exam 5: Understanding Consumer and Business Buyer Behavior
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    Hallmark's Classic "When You Care Enough to Send the Very
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Hallmark's Classic "When You Care Enough to Send the Very

Question 11

Question 11

Multiple Choice

Hallmark's classic "When you care enough to send the very best" slogan appeals to which need category in Maslow's hierarchy?


A) physiological
B) social
C) esteem
D) self-actualization
E) safety

Correct Answer:

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