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    Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    Eastline, a Manufacturer of Outdoor Patio Furniture, Positions Its Products
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Eastline, a Manufacturer of Outdoor Patio Furniture, Positions Its Products

Question 85

Question 85

Multiple Choice

Eastline, a manufacturer of outdoor patio furniture, positions its products as superior in weatherproofing and durability. This is an example of ________ differentiation.


A) product
B) services
C) image
D) people
E) channels

Correct Answer:

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