Using a ________ Positioning Strategy, Companies Can Attack the More-For-More

Multiple Choice

Using a ________ positioning strategy, companies can attack the more-for-more strategy of another firm by offering a brand of comparable quality at a lower price.

A) more-for-the-same
B) more-for-less
C) same-for-less
D) less-for-much-less
E) less-for-more