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    Exam 9: Pricing: Understanding and Capturing Customer Value
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    Which of the Following Sets the Lower Limit for a Product's
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Which of the Following Sets the Lower Limit for a Product's

Question 79

Question 79

Multiple Choice

Which of the following sets the lower limit for a product's pricing?


A) product costs
B) profits
C) competition
D) elements of the product mix
E) consumer perceptions of value

Correct Answer:

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