Multiple Choice
Salon Du Jour offers special combination packages at a reduced price. Separately, a haircut is $30 and a conditioning treatment is $35. But the combo price is $50. This is referred to as ________ pricing.
A) by-product
B) product bundle
C) captive-product
D) optional-product
E) product line
Correct Answer:

Verified
Correct Answer:
Verified
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