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Retailers Like Walmart and Target Carry Less-Expensive Versions of Established

Question 80

Multiple Choice

Retailers like Walmart and Target carry less-expensive versions of established brand name products or new lower-price lines. They have adopted a ________ pricing strategy.


A) high-low
B) target return
C) cost-plus
D) good-value
E) market-skimming

Correct Answer:

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