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    Exam 9: Pricing: Understanding and Capturing Customer Value
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    When Establishing Prices, It's Important for a Manager to Understand
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When Establishing Prices, It's Important for a Manager to Understand

Question 93

Question 93

Multiple Choice

When establishing prices, it's important for a manager to understand that "good value" is not the same as ________.


A) "low price"
B) "high price"
C) "bargain basement"
D) "perceived value"
E) "everyday value"

Correct Answer:

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