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    Exam 9: Pricing: Understanding and Capturing Customer Value
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    Universal Appliance Prices Its Refrigerators at Five Distinct Price Levels
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Universal Appliance Prices Its Refrigerators at Five Distinct Price Levels

Question 95

Question 95

True/False

Universal Appliance prices its refrigerators at five distinct price levels based on finish, style, capacity, and features. They range from $799 to $9,500. This is an illustration of price steps.

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