Multiple Choice
The first generation Apple iPod was introduced in 2001 and sold for $500. The following year a mini version was introduced for $250. Apple initially used a ________ strategy to price their digital music innovation.
A) market-skimming
B) target costing
C) deceptive
D) market-penetration
E) predatory
Correct Answer:
Verified
Correct Answer:
Verified
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