As a Marketing Manager, Which of the Following Would Be

Multiple Choice

As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity?

A) to point out competitors' points-of-difference
B) to emphasize competitors' points-of-difference
C) to rationalize competitors' perceived points-of-difference
D) to globalize competitors' perceived points-of-difference
E) to negate competitors' perceived points-of-difference