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  3. Study Set
    Marketing Management Study Set 7
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    Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  5. Question
    ________ Is a Consumer Promotion Tool That Involves Inviting Prospective
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________ Is a Consumer Promotion Tool That Involves Inviting Prospective

Question 44

Question 44

Multiple Choice

________ is a consumer promotion tool that involves inviting prospective purchasers to try the product without cost in the hope that they will buy.


A) Sampling
B) Premium
C) Cross-promotion
D) Free trial
E) Rebate

Correct Answer:

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