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    Marketing Management Study Set 1
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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
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    ________ Are Advertisements, Often with Video or Animation, Which Pop
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________ Are Advertisements, Often with Video or Animation, Which Pop

Question 122

Question 122

Multiple Choice

________ are advertisements, often with video or animation, which pop up between changes on a Web site.


A) Interstitials
B) Pay-per click ads
C) Podcasts
D) Wallpaper ads
E) Floating ads

Correct Answer:

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